Session Two

The Future of Florida
May 19 | 9 am to 3pm

What are the big issues, crime water, growth, education and how should newspapers cover them.


8:30 a.m. – 9:00 a.m. Breakfast / meet your classmates
9:00 a.m. – 10:00 a.m. Florida’s Changing Demographics
Florida’s population is growing and changing. Ridings delves into how it is changing and then takes a closer look at how to work with the
fastest growing age group – the millennials.
Dean Ridings, CAE, President, Intersect Media Solutions/Florida Press
10:00 a.m. – 11:00 a.m. Understanding Florida’s Tax Structure
Calabro will examine Florida’s tax structure and explore how local and state tax decisions impact Florida’s growth and future.
Dominic Calabro, President, Florida TaxWatch
11:00 a.m. – Noon Florida and Water
Why water is such a critical issue to our state.
Steven Dwinell, Director, Office of Agriculture and Consumer Services
Noon – 12:45 p.m. Working Lunch – Promoting the News Media’s Interest to the Florida Legislature
Sam Morley, General Counsel, Florida Press Association
12:45 p.m. – 1:30 p.m. Staying Relevant in a Tweeting World
How can newspapers cover the news using print and online to stay relevant?
William Hatfield, Editor, The Tallahassee Democrat
1:30 p.m. – 3:00 p.m. Understanding the Florida Budget
Mr. Robertson will examine how budget decisions impact Florida’s future and why it is important to understand (and question) budget decisions made by the Governor and Legislature.
Glenn Robertson, Former director of the Office of Policy and Budget for three Governors
3:00 p.m. Session Adjourns

Session Two Hotel Information
Aloft Tallahassee Downtown
200 North Monroe Street, Tallahassee FL 32301
Rate: $129
Make Reservations Online