Session Three

Advertising Content and Revenue
June 9 | 10 am to 4 pm
Intersect Media Solutions, 610 Crescent Executive Ct., Ste. 112
Lake Mary, FL 32746


  • Advertising Content & Revenue
  • Mobile initiatives
  • Generating revenue with social media
  • Event marketing and more


  • What do I wear?
    • Thursday reception – Casual. We will meet for an informal dinner at 7 pm.
    • Friday – Business/casual attire.
  • Should I turn off my cell phone?
    • Better yet, leave it in the car!


10:00 a.m. – 11:00 a.m. How the Advertiser Marketplace is changing: What happened to the old model of dependence on big retailers, car dealers and the like? Where do we go from here?
Dana Wardeh, Director of Digital and Media Strategy, Orlando Sentinel Media Group
11:00 a.m. – Noon How the Evolution of Media Has Increased the Value of 3rd Party Partnerships: Advertisers and media companies are forced to think differently to keep up with consumers and their “newly defined” media consumption habits. Now, with the fragmentation of the media market at an all-time high, the need for 3rd party partnerships is critical for long term success
Carolyn Klinger, Vice President, Intersect Media Solutions
Noon – 1:00 p.m. Working Lunch – Q&A with speakers
1:00 p.m. – 2:00 p.m. The Changing World of Weekly Newspapers
Sandi Kemp, Publisher, Navarre Press
2:00 p.m. – 3:00 p.m. Trends in Local Digital Marketing: What marketing vehicles and tactics local businesses focus on to help them reach local customers in 2017?
Cynthia Serrano, Digital Media Director, Intersect Media Solutions
3:00 p.m. Session Adjourns

Session Three Hotel Information
Lake Mary hotel
Hilton Garden Inn Lake Mary
$109 per night
Reservations: For phone reservations, call hotel direct at 407-531-9900 and use rate name: Florida Press Association
or book online here – or online select Corporate Account and use code 3007220
Reservation Deadline: May 24