Session One

The Next Generation
April 14 | 9 am to 4 pm
UF, Gainesville

Visit the University of Florida and learn how we are preparing the next generation of journalists. Participants will get an overview of research focused on Millennials and learn how to recruit them as top quality employees, as well as customers.


9:00 a.m. – 9:30 a.m.    Breakfast / meet your classmates

9:30 a.m. – 11:00 a.m.         What and how journalists of the future are learning

11 a.m. – Noon                 Do facts matter anymore? – panel discussion with members of the faculty, who also describe how we are preparing ethical practitioners

12:00 p.m.                        Lunch

1:00 p.m. – 2:00 p.m.    How Millennials engage with media – How to be relevant to the next generation

2:00 p.m. – 3:00 p.m.    Where Millennials want to work and what will keep them there
A panel of student journalists and members of The Agency staff discuss what defines a rewarding career

3:00 p.m.                          Session Adjourns


Session One Hotel Information
Courtyard by Marriott Gainesville
3700 S.W. 42nd Street, Gainesville, FL 32608
Rate: $124
Reservations: Call (352) 335-9100 and reference the Florida Press Association to receive the group rate