July 23-24, 2015

Westin Lake Mary
2974 International Parkway
Lake Mary, FL 32746

The hotel reservation deadline has passed. Rooms are subject to availability and the reduced conference rate will no longer be offered.
Reservations: Online Reservation System or call 1-800-937-8461 and reference the “Florida Press Association Annual Meeting Room Block”
Reservation Deadline: July 1, 2015

Registration Form  |  Online Registration
Early Registration Deadline: July 1, 2015
Registration Deadline: July 17, 2015


Thursday night banquet
Following the Thursday night opening reception and silent auction, there will be a dinner featuring the 2015 Newspaper Hall of Fame presentation and the Friend of NIE award. This additional meal function is now included in the full conference registration rate.

Awards luncheon discount
Buy 4 or more tickets to either the Thursday FSNE Awards Ceremony & Luncheon or the Friday FPA Better Weekly Awards Ceremony & Luncheon and receive $10 off per ticket. That’s only $40 a ticket!

Registration Options:

  1. Full Conference Registration: $350.00
    Includes all regular conference events including the new Thursday night banquet.
    Thursday (7/23): Sessions, FSNE Awards (Dailies) & Luncheon, Evening Reception and Banquet (new!)
    Friday (7/24): Continental Breakfast, Sessions, FPA Better Weekly Awards (Weeklies) & Luncheon
  2. Thursday Only: $225.00
    Thursday (7/23): Sessions, FSNE Awards (Dailies) & Luncheon, Evening Reception and Banquet
  3. Thursday Luncheon Only (FSNE Awards – Dailies): $50.00
    Thursday (7/23): FSNE Awards Presentation (Dailies) and Thursday Luncheon
  4. Thursday Night Reception and Banquet Only: $125.00
    Thursday (7/23): Evening Reception and Banquet
  5. Friday Only: $125.00
    Friday (7/24): Continental Breakfast, Sessions, FPA Better Weekly Awards (Weeklies) & Lunch
  6. Friday Luncheon Only (FPA Better Weekly Awards – Weeklies): $50.00
    Friday (7/24): FPA Better Weekly Awards Presentation (Weeklies), Friday Luncheon
  7. Meals Only (Spouse/Guest Registration): $239.00
    Includes Thursday (7/23): Luncheon, Evening Reception and Banquet
    Friday (7/24): Continental Breakfast and Luncheon

Non-Member Rate

Individuals or Newspapers/Companies that are not members of FPA or FSNE must add $100 to their total amount due. Non-members cannot use the online form to register. You must download the registration form.

College/University Registration
A reduced university registration rate is available to students, faculty, and staff members of accredited Florida colleges and universities. Proof of valid college or university ID may be required. Download the College/University registration form.

Interested in sponsoring or exhibiting at this year’s convention?
Download the sponsor and exhibitor packet for more information.

Tentative Agenda:

Thursday, July 23

8:00 am – 5:30 pm Registration desk open
9:00 – 11:30 am FPA/IMS board meeting
9:00 – 11:30 am FSNE board meeting
11:00 am – 7:00 pm Exhibit hall open
Noon Conference begins
Noon – 2:00 pm FSNE Awards Presentation & Luncheon
Sponsored by The Associated Press
Keynote Speaker: Tom Jolly, Associate Editor, The New York Times
2:00 – 2:30 pm Dessert with exhibitors
2:30 – 3:30 pm Opening Session: Successful Strategies for Tomorrow
A panel of newspaper publishers examine what they’re doing to succeed.
Welcome: Nancy Meyer, Publisher & CEO, Orlando Sentinel
Moderator: Tim Franklin, President, The Poynter Institute
Panelists: Kevin Drake, Publisher, Ledger Media Group; Kurt Caywood, VP of Audience, The Florida Times-Union; Sandi Kemp, Publisher, Navarre Press; Emily Walsh, Chief Digital Officer, Observer Media Group
3:30 – 4:15 pm News Track: The Learning Newsroom
Successes in the new era of collaborating and how to get more out of a reduced budget.
Panelists: Frank Denton, Editor, The Florida Times-Union; Mary Ellen Klas, Capital Bureau Chief, Miami Herald; Trevor Aaronson, Executive Director, Florida Center for Investigative Reporting
3:30 – 4:15 pm Business Track: Advertising Trends
This session will explore successful new revenue trends including pay-per-lead and print & deliver strategies.
Moderator: Melanie Mathewson, VP Sales, Intersect Media Solutions
Panelists: Bruce Faulmann, VP Sales and Marketing, Tampa Bay Times;  Doug Scroggin, Director of Major Retail Advertising and Targeted Strategies, Sun Sentinel Company
4:15 – 4:30 pm Break
4:30 – 5:30 pm Business Track: Native Advertising
Tony Bangert, Director of National Digital Sales, Tribune Company; Robin Gruen, Director of Content, Tribune Company
4:30 – 5:30 pm News Track: The State of Sunshine in the Sunshine State
The war on our open records laws
Panelists: Barbara Petersen, President, First Amendment Foundation; Michael Barfield; Carol LoCicero, Thomas & LoCicero
6:00 – 7:00 pm Reception Sponsored by Florida Power & Light
Florida Press Foundation Silent Auction
7:00 – 9:00 pm Dinner / Hall of Fame presentation

Friday, July 24

7:00 am – Noon Registration desk open
7:00 – 9:00 am Continental breakfast
Sponsored by AMG | Parade
7:30 – 8:30 am Publisher’s idea exchange
8:30 – 9:45 am Combined Session: The Future of the Industry
James Moroney, Publisher and CEO, The Dallas Morning News
9:45 – 10:45 am News track: Maximizing Use of Social Media in the Newsroom Sponsored by SocialNewsDesk
Amber McDonald, Digital Audience Manager, Tampa Bay Times; Jeff Kleinman, Day Editor, MiamiHerald.com and the Miami Herald; Jodi Gersh, Director of Social Media & Engagement, Gannett
9:45 – 10:45 am Business Track: Combatting Coupon Fraud
Bernie Kosanke, Director of Audience Development – Single Copy, The McClatchy Company
10:45 – 11:00 am Break
11:00 am – Noon News Track: Where do we find the next generation of journalists?
Panelists: Mike Foley, Master Lecturer, University of Florida College of Journalism and Communications; Claire McNeill, Staff Writer, Tampa Bay Times; Joel Engelhardt, Investigative Team Editor, The Palm Beach Post
11:00 am – Noon Business Track: Recruiting the A Team
Panelists: Caryn McGarry, VP Talent Acquisition, Gannett; John D’Orlando, VP of Advertising, Orlando Sentinel Media Group
Noon – 2:00 pm FPA Better Weekly Awards presentation and luncheon